Narrative

Why this topic?
Our project is important because it explores gender representation and global trends within film in order to serve as a comprehensive analysis of the effects of female representation on a film’s economic outcome and critical success.
While prior scholarship on this matter does exist, our project examines this query on the broader historical and national scale covered by our dataset. By studying the correlation between a film’s box-office success and its Bechdel Test performance, we can address universal questions, such as whether countries that tend to output more gender-inclusive films can consistently produce films with higher rates of commercial success.
By asking and seeking to address this question, we can determine whether representation stretches beyond cultural and ethical means to also serve as an economic indicator of a film’s ability to adequately address key factors such as consumer expectations.
Ultimately, our project aims to address how female representation in a film shapes its commercial performance and to help people understand how gender inclusivity in film reflects differently across countries and time periods.
Literature Review
Overall, most authors in our area of study agree that female representation on-screen and behind the scenes has increased over time. For example, Appel et al. illustrate a recent rising trend in Bechdel Test passing rates in their 2023 study, indicating that female characters may increasingly be portrayed as independent agents whose dialogues and interactions are not merely defined in relation to men (Appel et al., 2023). Another common idea in the current field literature is that having more women in production leadership roles increases the quality and quantity of female on-screen representation. Wilk and Lauzen find that women-directed (Wilk, 2024) and/or executively produced (Lauzen, 2018) films feature more characters in speaking roles and major roles, and more women in other key behind-the-scenes positions, than programs with exclusively male executive producers.
Contradictions among authors often surround the question of whether increased representation in film is positively correlated with movie success. Some researchers argue that increased female representation is negatively correlated with, or simply unrelated to, film performance. Appel et al. point out that despite increasing awareness of female representation in film, less than half of the highest-grossing movies over the past forty years pass the Bechdel-Wallace Test (Appel et al., 2023). Additionally, despite an initial hypothesis that the more women present in the cast would lead to higher revenue, Pranian’s study results show that a film’s gender ratio does not affect its revenue (Pranian, 2022). In contrast to these researchers who argue that female presence negatively affects box office revenue, other researchers argue that increased representation does increase film revenue. Ochsner found that, from a relatively small sample size, profits are positively correlated with the presence of female protagonists because of an increasing demand for female filmmakers and the social condemnation of sexist dialogue (Ochsner, 2021).
Another source of disagreement is the issue of whether the impact of increased representation on-screen accurately reflects overall female representation in film. Researchers like Lauzen, Smith, Lindner, and Luoying present conflicting potential causal mechanisms that affect how female representation is portrayed in our collective consciousness. For example, Lauzen argues that the field of film criticism remains heavily male-dominated and that this gender imbalance has important consequences for whose work is reviewed and how films, especially those with female protagonists or directors, are positioned in the cultural marketplace (Lauzen, 2022). Furthermore, the gender of the lead actor or actress can influence not just average ratings but the dispersion and skew of audience perceptions, thereby revealing a subtle mechanism of gender bias in how films are received (Stroube & Waguespack, 2024).
Smith, on the other hand, examines how a significant majority of films portrayed women in a sexualized manner, using women for their attractiveness to cater to a male-centered audience and reinforce stereotypes in media, rather than accurately representing women (Smith, 2010). Murphy adds that even with the prevailing cultural norms shifting to an improvement in female representation, there is still a bias in keeping women in supporting or relational roles, such as “supportive girlfriend/mother” or “damsel” (Murphy, 2015). Lindner also makes an interesting point that large production budgets tend to fail the test, and lower production budget films pass the test more often than not, indicating that films with less female representation are more funded and therefore earn more revenue (Lindner, 2015).
Combining aspects of the previously discussed theories, Luoying argues three different pitfalls in female representation and movie success. The first pitfall is that female filmmakers are instrumental for better female representation, but the percentage of female filmmakers has been very low. The second is that movies that have the potential to tell insightful stories about women are often provided with lower budgets, leading the films to receive more criticism. The final pitfall Luoying emphasizes is that demand for better female representation from moviegoers has also not been strong enough to compel the film industry to change, since movies with poor female representation can still be very popular and successful at the box office (Luoying, 2020). Regarding remaining literature gaps and potential areas for exploration, future research should examine the characteristics of increased representation (a more diverse audience, better complex characters and storytelling, etc.) that could improve performance if there is a causal relationship between gender representation in film and movie success. Another realm to look into is how trends in the U.S. film industry translate to an international scale. Scholar Johann Valentowitsch argues that venturing beyond U.S. domestic box-office studies and examining how gender representation interacts with global market conditions offers critical insight into how international audiences respond to female‐centric representation. He finds that for U.S. studio films released internationally, passing the Bechdel test is associated with higher box-office earnings; however, this positive effect significantly depends on the socioeconomic development of the foreign market (Valentowitsch, 2023). This sentiment is also reflected in Pattnaik’s work, which investigates how global audiences respond to diverse ensembles and narratives, finding a positive association between higher cast diversity and international performance (Pattnaik, 2025).
For a full list of our citations, please see the bibliography tab.





Data Visualization Analysis
Click on each arrow to learn more about the visualizations!
Graph 1: Number of Films Passing & Failing the Bechdel Test by Genre
This chart demonstrates the number of films from our dataset that either pass or fail the Bechdel test, sorted by genre. The Bechdel test is a set of criteria for films that determines whether a film either ‘passes’ the test by being adequately representative of female voices and perspectives or ‘fails’ the test by doing the opposite; the test uses a set of criteria based off whether or not there are at least two named women in the film who have spoken dialogue between each other about something other than a male character. The chart implies that genres such as action/adventure tend to contribute more failing titles overall; however, these genres have far higher production rates, which is why it is instead crucial to analyze by pass rate rather than sheer volume. When observing pass rate, one can conclude that genres such as romance and family films tend to retain higher Bechdel test pass rates, with the opposite being true for genres such as action or crime. Ultimately, pass rates have generally increased throughout genres over time, but the rate of this change differs by genre.
Graph 2: Average Budget Based on Percentage of Female Cast Members
This chart demonstrates the given films’ average production budgets, sorted by female cast percentage as well as the film’s approximate Bechdel Test score. After analyzing the data presented by this chart, one can conclude that there is no concrete correlation betwen a film’s budget and its female cast representation Inspecting the chart, one can observe that films at the lower end of the spectrum of female cast percentage tend to have higher budgets (see: films at 5-25% of female cast members), while the same is true for films of higher female cast percentages (see: films at 65-85% of female cast members). Instead, the difference in budget is likely primarily driven by other factors, such as genre or business model.
Graph 3: Average Revenue & Popularity Based on Female Representation Level
This chart demonstrates the relationship between the given films’ levels of female representation as contrasted with their average revenue and popularity. Overall, the chart clearly demonstrates an inverse relationship between these variables: films with lower levels of female representation result in far higher revenues and popularity, and vice versa. On the surface, this data suggests that female representation directly decreases revenue. While there is undoubtedly some truth in this, this relationship may be more complex than it seems. For instance, blockbuster action and superhero films tend to have lower rates of female representation. These same films also receive higher production budgets, marketing scale, and dominate box offices. Therefore, these causations are at least partially due to trends in genre, with certain genres being more disproportionately male-dominated. However, this data does reveal an alarming insight into the lack of equal representation within film, particularly within certain genres. In turn, this negatively affects film metrics such as revenue and popularity.
Graph 4: Crew Female Representation Over Time
Within our given dataset, this chart visualizes the change in level of female representation throughout decades, beginning in 1920 and throughout 2010. Unlike film crews, which had little to no female representation until the 1990s apart from the initial inception of film (see Graph 5 analysis), female representation within cast has been far more diverse over time; however, this is likely due to a desire to view female characters on screen from male audiences, rather than an ethical commitment to gender equity. That being said, the chart also demonstrates a gradual increase in the rate of female cast representation over time. These changes are much more fluctual in contrast with the change of crew female representation over time, which is more linear. Overall, this chart illustrates the shift in increase of cast female representation over time while highlighting the progress that has still yet to be made in order to achieve true gender diversity within film casts.
Graph 5: Cast Female Representation Over Time
This visualization demonstrates the amount of female representation over time within given film crews, including screenwriters, directors, and other creative visionaries who are responsible for functions such as lighting and sound. When films were first innovated, they were largely regarded as more of an art form or creative expression rather than a commercial moneymaker. During this initial phase of cinema, women had increased levels of involvement in production and creative direction, serving vital roles such as directors. However, as film transitioned to a more commercial focus with an emphasis on profitability, the roles of women within these areas greatly diminished, with women only beginning to face inclusivity as recently as the 1990s. The chart reflects these trends, showing a gradual upward trend in female inclusivity within film crew, particularly within recent decades. While the chart demonstrates a trend of gradual improvement over time, we are still far from overcoming structural inequalities which prevent film crews from being truly gender-diverse.
Map: Bechdel Test Average Pass Rate by Country
This map visualizes how production companies across different countries perform in the context of the Bechdel Test, revealing distinct geographic patterns in female representation in film. Dark purple shaded regions (score 1) reflect an average passing score on the Bechdel Test, highlighting regions such as North America, Western Europe, parts of South America, and Oceania where films tend to display more meaningful and complex interactions between female characters. Conversely, light pink shaded regions (score 0), including much of Asia and Eastern Europe, indicate an average failure score on the Bechdel Test and consequently less consistent representation of women in central, independent roles. These disparities reveal how cultural values, film industry practices, and societal gender roles shape the narratives that film companies perpetuate. This map ultimately exposes how gender equity in storytelling is unevenly distributed across countries and is significant to my group’s project because it demonstrates that representation is not only temporal, but also deeply spatial and shaped by each country’s filmmaking structures and cultural perceptions of women.
Conclusion
Overall, this project examines the journey of female representation in films through the lenses of time, geography, and commercial success. While there has been a gradual positive correlation between higher female cast member presence and increased film revenue, the trend is not as potent and consistent as previously anticipated. This indicates that there is still much work to be accomplished in moving towards more adequate gender equity within the film industry, which has historically been dominated by men. This project also illuminates the systems of power that make it difficult for female filmmakers to have the same amount of budget or resources as male filmmakers, suggesting that systemic gender inequalities shape film industry hierarchies. The evolution towards better Bechdel Test results illustrates that modern female representation has evolved to depict more multidimensional female characters compared to those in the early 1900s. Ultimately, female representation in film is a process that requires continuous progress towards equity and shifts in cultural values towards women as individuals that have a right to agency, autonomy, and self-expression.
Future Research
Because female representation in film evolves and fluctuates throughout time, future research could potentially expand the scope of our analysis by integrating additional variables that impact how audiences respond to films with varying levels of female representation. While our current dataset enables us to examine long-term trends in revenue, popularity, and gender composition, it may be productive to include more specific data such as narrative roles, screen time distribution, or the extent of resources for female filmmakers. Evaluating external metrics like marketing budgets, award nominations, or social media discourse would also enrich the context for interpreting shifts in representation and reception. These potential avenues for expansion would collectively work towards a more comprehensive understanding of how female representation in film intersects with cultural, socioeconomic, and industrial change.


